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Saturday, October 18 • 3:00pm - 3:50pm
MI 2. Architecture and... (Expanding Influence by way of the Multidisciplinary Practice) FULL

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Limited Capacity seats available

Developing a diverse practice that straddles several related fields can be good idea from both a business and creative standpoint. How can a multidisciplinary practice broaden our creative thinking when times are good and help protect against a volatile building market when times are bad? What does the Architecture firm look like 20 years from now and what are potentially the evolution of services that we can provide that reinforces the Value of Design? What kinds of divergent/convergent work make sense for architecture firms to take on that will increase resiliency and relevance into the future?

Learning Objective 1

Upon completion, participants will be able to identify which skills within the architect’s toolkit is transferrable to other services beyond “Traditional Practice.”

Learning Objective 2

Upon completion, participants will be able to understand how to better position themselves individually within a multi-disciplinary firm, or which services they may consider pushing to expand within their firm.

Learning Objective 3

Upon completion, participants will be able to understand how to better position their firm to function as a multi-disciplinary firm, as well as how to better cultivate innovation, exploration and partnership opportunities with other firms.

Learning Objective 4

Upon completion, participants will be able to identify service areas outside of “traditional practice” that architecture practices are equipped to take-on.


Evelyn Lee AIA, LEED AP

MKThink, Senior Strategist, Practice of Architecture, Founder & Chief Curator
A licensed NCARB architect and LEED AP, Evelyn received her BArch w/honors from Drury University and her MArch from SCI-Arc. She also holds both a MPA and MBA in sustainable management from the Presidio Graduate School.Active in leadership at all levels of the AIA, Evelyn is a... Read More →

avatar for Christina Cho Yoo AIA, PE, LEED AP BD+C

Christina Cho Yoo AIA, PE, LEED AP BD+C

Principal, Atelier Cho Thompson
Christina is co-founder of Atelier Cho Thompson, an award-winning multidisciplinary design and concept firm with offices in San Francisco and New Haven. We are engaged in the art of architecture, interiors, graphics, brand strategy, furniture, installations, and exhibitions. Our firm... Read More →
avatar for Heidi Reinfeld

Heidi Reinfeld

Vice President, Creative, Sequence
Heidi Reinfeld is a Partner and Vice President of Creative for Sequence, a leading agency that focuses on connecting brands, product and people. Sequence is located in San Francisco and New York.  A classically trained designer, she couples a refined visual sensibility with... Read More →

Saturday October 18, 2014 3:00pm - 3:50pm PDT
Lecture Hall 800 Chestnut Street

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