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Saturday, October 18
 

8:00am

Check-In, Registration and Networking
Registration Check-In, Light Breakfast and Coffee/Tea Service

Saturday October 18, 2014 8:00am - 8:30am
SFAI Courtyard 800 Chestnut Street, SF, CA

8:30am

Equity by Design: Opening Session
Welcome, Acknowledgements and Defining our Mission
  • Marianne O’Brien, FAIA – President, AIA San Francisco
  • Jennifer Jones - Executive Director, AIA San Francisco
  • Rosa Sheng, AIA – Chair of the Missing 32% Project

Keynote Speaker:                   
  • Emily Grandstaff-Rice, AIA – President BSA-AIA

Event Schedule Overview:
  • Lilian Asperin-Clyman, AIA Co-Chair The Missing 32% Project






Speakers
avatar for Jennifer Jones, CAE, IOM

Jennifer Jones, CAE, IOM

Executive Director, AIA San Francisco
Jennifer Jones, MS, CAE, IOM comes to AIASF from the International Association of Lighting Designers [IALD] headquartered in Chicago where she served as the Director of Integrated Communications + Technology. Upon joining IALD in 2006, she spearheaded the revitalization of the IALD brand and its web site, assisting in the creation of an award-winning, internationally friendly visual identity, representative of the professionalism and creativity... Read More →
avatar for Marianne O'Brien, FAIA

Marianne O'Brien, FAIA

Principal, Smith Group
Marianne brings inspiration and implementation talents to her role managing complex science and research design projects. As a seasoned architect and project manager with 30 years of experience in the industry, she was selected as Engineering News Record’s top 25 Newsmakers of the year in 2010.  Marianne is president of the American Institute of Architects San Francisco chapter. “I feel incredibly fortunate to... Read More →

Keynote Speaker
avatar for Emily Grandstaff-Rice AIA

Emily Grandstaff-Rice AIA

Associate, Cambridge Seven Associates, Inc.
Emily has shown exceptional leadership in her commitment to sustainable design and construction projects at C7A. She has recently been involved in a number of museum, aquarium, and academic projects. A graduate of Rensselaer Polytechnic Institute and Harvard University, Ms. Grandstaff-Rice was the recipient of the 2008 AIA Young Architects Award, and she is actively involved in the architecture industry at large, serving on several committees... Read More →

EQxD Committee
avatar for Lilian Asperin Clyman AIA, LEED AP BD+C

Lilian Asperin Clyman AIA, LEED AP BD+C

Co-Chair, The Missing 32% Project
Lilian is a Practice Leader and licensed Architect interested in being part of a multi-disciplinary design environment that embodies a culture of collaboration, is connected to the community, takes risks and fosters talent. Her passion is to lead Process and build teams that achieve aspirational outcomes, while developing and maintaining synergistic relationships with leaders in the architectural and education community. On March 2013, Lilian... Read More →
avatar for Rosa Sheng AIA, LEED AP BD+C

Rosa Sheng AIA, LEED AP BD+C

Founder, Equity by Design
Rosa joined Bohlin Cywinski Jackson in 1997 and became a founding member of the San Francisco office in 1999 while serving as Project Architect for Pixar Animation Studio's Headquarters in Emeryville. With 20 years experience, Rosa has led a variety of award winning and internationally acclaimed design projects, which range from the aesthetically minimal, highly technical development of the glass structures for Apple's original high profile... Read More →

Saturday October 18, 2014 8:30am - 9:10am
Lecture Hall 800 Chestnut Street

9:10am

Hiring and Retention: Knowledge Session Panel
While nearly half of today’s graduates from architecture programs are women, females make up only 25% of practitioners, and 17% of partners or principals in architecture firms. In the Hiring & Retention portion of the symposium, we will examine data on the initial employment and retention of architectural professionals as it relates to gender equity. We will highlight “pinch points” around major career and life milestones at which women have an increased likelihood of leaving a firm, and will introduce best practices for individual practitioners, firms, and policy makers seeking to mitigate the impacts of these pinch points.


Moderators
avatar for Annelise Pitts

Annelise Pitts

Designer, Bohlin Cywinski Jackson
Annelise is a designer at Bohlin Cywinski Jackson and an integral part of the Core Group for The Missing 32% Project and the Equity in Architecture Survey conducted in early 2014. In addition to interfacing with the research team during the analysis of the survey data, Annelise is also surving as a the lead for the Hiring and Retention Knowledge Group. She holds a M. Arch from the University of Virginia and a BA in art history from the University... Read More →

Speakers
avatar for Aidan Hughes, LEED AP

Aidan Hughes, LEED AP

Principal/Group Leader, ARUP
Aidan leads the North Americas Planning Practice for Arup. Aidan joined Arup in 1986. He worked on major urban development and transport projects in the UK and Australia, before leading the firm’s expansion in the US in 2000 as a founding member of the San Francisco transport and infrastructure team. He led Arup’s Planning and Consulting practice in the Americas from 2004 to 2013 and served on Arup’s Americas Board from... Read More →
avatar for Cary Bernstein AIA, LEED AP, CGBP

Cary Bernstein AIA, LEED AP, CGBP

Principal, Cary Bernstein Architect
Cary graduated from Dartmouth College in 1984 with a B.A. in Philosophy and Russian Literature. She received an M.Arch. from the Yale School of Architecture in 1988. Cary practiced in New York for 6 years prior to opening her San Francisco office in 1995. Work includes residential, commercial, arts related and health care commissions in California, New York, Moscow, Russia and Taipei, Taiwan. The firm's projects have won numerous... Read More →
avatar for Mary Breuer

Mary Breuer

Principal, Breuer Consulting Group
On a daily basis, Mary applies what she has learned from a multi-decade career in the world of design, construction and real estate where she sat on both sides of the table...as both owner and service provider. As she points out: "One of the virtues of having been around for awhile is that you get perspective." Though she was educated in architecture and urban planning, she has developed on-the-job knowledge of a wider range of competencies... Read More →
avatar for cathy simon

cathy simon

Design Principal, Perkins & Will
A design principal based in the San Francisco office of Perkins+Will, Cathy has led the design of diverse projects, from mixed-use buildings to civic institutions, from numerous higher education commissions to large-scale urban design projects. Simon’s award-winning practice is focused on urbanization, campuses and adaptive reuse, such as the conversion of the iconic San Francisco Ferry Building from a disused transit... Read More →


Saturday October 18, 2014 9:10am - 9:55am
Lecture Hall 800 Chestnut Street

10:10am

HR 1. Finding the Right Fit: Strategies for a Targeted Job or Candidate Search.
Limited Capacity full

Innovative companies like Google and IDEO have pioneered hiring processes that have been proven to decrease turnover and increase profitability. Rather than narrowing a pool of potential candidates by focusing on prescriptive criteria like years of experience, software proficiency, or knowledge of a building typology, these companies evaluate a potential employee’s individual strengths and potential for growth as they relate to the needs and culture of a particular team and company. In this workshop, we will explore ways of transforming the architectural job and candidate search process to improve employment outcomes.


 

Moderators
avatar for Matthew Gaul

Matthew Gaul

Junior Designer, BAR Architects
Grounded in Midwestern values of hard work, responsibility, and generosity, Matthew grew up in Iowa and attended Iowa State University (ranked 9th by ArchRecord) where he traveled across the country and Atlantic studying architecture. Currently, he is working for the boutique firm Karin Payson architecture + design. As the Communications Officer of BAYA Matthew keeps members informed of professional opportunities and events, as well as keeps... Read More →

Speakers
avatar for Mary Breuer

Mary Breuer

Principal, Breuer Consulting Group
On a daily basis, Mary applies what she has learned from a multi-decade career in the world of design, construction and real estate where she sat on both sides of the table...as both owner and service provider. As she points out: "One of the virtues of having been around for awhile is that you get perspective." Though she was educated in architecture and urban planning, she has developed on-the-job knowledge of a wider range of competencies... Read More →
avatar for Marsha Maytum FAIA

Marsha Maytum FAIA

Principal, Leddy Maytum Stacy
Marsha is a founding Partner of Leddy Maytum Stacy Architects. She has focused her career on the rehabilitation of historic buildings, the adaptive reuse of existing structures and the creation of new buildings within historic settings. Her education in the 1970s at the University of Oregon and Royal Academy in Denmark was founded upon responsible environmental design and historic preservation. By promoting sustainable design with innovative... Read More →


Saturday October 18, 2014 10:10am - 11:00am
MCR

10:10am

HR 2. (I Can't Get No) Satisfaction: Workplace Innovations to Attract, Develop & Keep Talent.
Limited Capacity full

Our research has shown that those who believe that their daily work is aligned with long-term career goals are more likely to be satisfied with their jobs, and less likely to be looking for new employment opportunities. This workshop will explore strategies for transforming workplace culture in order to: , increase mentorship opportunities, provide fair and unbiased criteria for advancement, counter tendencies of in-group favoritism, promote team building, and to develop meaningful roles for all employees. We will use design thinking tools to assess your (or your team’s) strengths and growth areas that can be matched with development opportunities to increase engagement, improve project outcomes and facilitate the development of fulfilling careers in architecture.

Learning Objectives 

Learn key components of long term success and day to day satisfaction in workplaces as identified by leading professionals and respondents in a national survey.

Explore ways to promote success and satisfaction by discussing the aforementioned objectives within a group of professionals of similar and different backgrounds.

Evaluate actionable proposals against one another to better understand their method of implementation, impact and viability.

Commit to implementing at least one proposed change in your career or practice to improve professional satisfaction.

 


Moderators
avatar for Sarah Estephan

Sarah Estephan

Designer, Bohlin Cywinski Jackson

Speakers
avatar for Melissa Duffy AIA, LEED AP

Melissa Duffy AIA, LEED AP

Principal, Studios Architecture
Melissa joined STUDIOS in 1998. During her tenure, she has been a tremendous asset to the firm, establishing and cultivating long-term relationships with our clients. She has led management and design efforts for large, complex projects with multi-layered client and consultant teams, such as the 300,000 sf headquarters for Barclays Global Investors (now BlackRock), and the multi-building, 1.6 million gsf commercial development... Read More →
avatar for Carrie Byles FAIA, LEED AP BD+C

Carrie Byles FAIA, LEED AP BD+C

Managing Partner, SOM
Carrie is a Managing Partner in the San Francisco office of Skidmore, Owings & Merrill LLP with more than 25 years of diverse experience in design, technology, and management, with special emphasis on projects with complex programmatic and technological requirements. She is passionate about multi disciplinary, research-based sustainable design and the benefits it can bring to our lives. She believes in bringing all parties... Read More →


Saturday October 18, 2014 10:10am - 11:00am
Room 18

10:10am

HR 3. What's Flex Got to do with it? Win-Win Strategies for Work/Life Flexibility
Limited Capacity filling up

Establishing a healthy equilibrium between the pressures of work and life positively impacts business’ bottom lines by: providing access to a wider talent pool; increasing employee satisfaction, engagement and productivity; and reducing costly employee turnover. Meanwhile, the architectural profession, driven by the studio culture of academia, commonly demands long, and often unpredictable, hours spent in the office. In this workshop, we will explore successful strategies for both firm leaders and employees to develop infrastructure that promotes efficiency, balance and performance over the “Culture of Busy”.

Learning Objectives

Learn about the experience of two firms implementing a culture of balance and flexibility; and the win / win for recruiting, retention and the bottom line.

Identify the issues and concerns attendees have regarding the culture of architectural practice.

Learn about the importance of alternative cultures of work and practice management as an adjunct to flex-time in developing work/life balance.

Identify ideas/ questions/ suggestions to take back to attendees firms; or to integrate in attendees professional lives. 


Moderators
avatar for Jenny Guan AIA, LEED AP

Jenny Guan AIA, LEED AP

Architect, Flad Architects
Jenny is a newly licensed architect since July 2014. An active member of BAYA and AIA SF, Ms. Guan has an interdisciplinary portfolio that spans from furniture fabrication to commercial high rises. She is currently contributing to projects in the academic and science + technology sector as a designer at Flad Architects. An avid urban cyclist, Jenny is often found exploring the built environment and expertly dodging potholes on her trusty three... Read More →

Speakers
avatar for Carole Wedge, FAIA, LEED® AP

Carole Wedge, FAIA, LEED® AP

Principal, Shepley Bulfinch
Carole got her start at Shepley Bulfinch in 1986, working in the mailroom as a co-op architecture student at the Boston Architectural Center. In 2000 she was named a principal and in 2004 she became the 130-year old firm’s first female president. Throughout her career she has sought to transform organizations by challenging them to face issues with clarity, frankness, and commitment. As an architect she has focused on the... Read More →
avatar for Francis Pitts FAIA

Francis Pitts FAIA

Principal, Architecture+
Frank was born and spent an all too brief childhood near the Atlantic Ocean in New Bedford, Massachusetts. In what he hopes is mid-passage, he finds himself splitting his time between offices on the far-western coast of New England in Troy, New York and on the exotic island of Martha’s Vineyard. While his wife and daughters wonder how it is possible, given the obvious need to repaint the house and replace a few windows, he buys... Read More →


Saturday October 18, 2014 10:10am - 11:00am
Lecture Hall 800 Chestnut Street

11:15am

Growth and Development: Knowledge Session
Licensed or not, principals or not, women are more likely than men to rate their firms’ promotion practices as ineffective at advancing talent, and substantially more likely to believe that gender plays a role in promotion decisions. In the Growth and Development Knowledge Session, survey results will provide insight on how women and men view the key challenges and issues for emerging professionals and firm leadership face today: The need to cultivate innovation and leadership, provide meaningful project assignments,  professional development opportunities, and foster transparency in performance reviews, promotion and compensation practices. 

Moderators
avatar for Saskia Dennis Van Dijl

Saskia Dennis Van Dijl

Principal Consultant, Cameron McAllister Group
Saskia advises clients in business development and marketing. She develops strategic and tactical marketing plans and budgets, and ensures implementation of those plans. She counsels principals and senior marketing staff on best practices, marketing trends, and prospective clients.   Her recent focus has been on strategic message development for architects, engineers and contractors: developing and organizing messages, and... Read More →

Speakers
avatar for Damon Leverett MFA, AIA, LEED AP

Damon Leverett MFA, AIA, LEED AP

Managing Director, Diversity & Emerging Professionals Engagement, AIA National
Damon serves as Managing Director of Diversity and Emerging Professionals Engagement for the American Institute of Architects national office in Washington DC. Damon’s responsibilities include the management of the emerging professionals team which focuses on the concerns of students, interns and recently licensed architects. The EP team works with the National Associates Committee, Young Architects Forum and the American Institute of... Read More →
avatar for Michael Armstrong

Michael Armstrong

CEO, NCARB
Michael became the seventh executive officer of the National Council of Architectural Registration Boards in June 2011. During his short tenure at NCARB, he has already launched new outreach initiatives with state licensing boards and the AIA including its state and local components, a broadening of the NCARB communications activities, business planning for organizational efficiency, and the implementation of the NCARB Strategic Plan... Read More →
avatar for Jennifer Devlin-Herbert FAIA, LEED AP BD+C

Jennifer Devlin-Herbert FAIA, LEED AP BD+C

Principal, EHDD
Jennifer is a leader in the development of collaborative design processes. Her key strength is an ability to effectively engage the community – the public at large, project stakeholders, the design team, and firm members – to build an understanding of the role of architecture in creating a sustainable future. Throughout her 20-year career, Jennifer has cultivated both high-performance teams and high-performance buildings in an... Read More →
avatar for Stefee Knudsen AIA, LEED AP BD+C

Stefee Knudsen AIA, LEED AP BD+C

Associate, THA Architecture Inc.
Stefee has 21 years of experience in architecture, project management, and sustainable design, and has been with THA since 2010. She has managed numerous complex and challenging public projects within the United States and abroad, achieving a balance between community involvement and safety and security. Her passion for sustainable design, effective communication and problem-solving has led to significant past roles on educational projects, such... Read More →


Saturday October 18, 2014 11:15am - 12:00pm
Lecture Hall 800 Chestnut Street

12:00pm

Lunch
Box Lunches and Open Seating

Open Activities:


  • SketchMob

  • Art Gallery Visit

  • Neighborhood Site Seeing

  • Networking 


Saturday October 18, 2014 12:00pm - 1:00pm
Courtyard 800 Chestnut Street, SF, CA

1:00pm

GD1: Innovating Licensure: Creating a new Value Proposition for Architects
A critical part of the equity equation hinges upon the complex process and costs for obtaining Licensure compounded further by the erosion of real and perceived incentives. NCARB by Numbers 2014 provides a glimpse at where the pinch points occur. Our early survey results indicate that beyond pragmatic challenges with the licensure process over the last 15 years, the crux of the problem lies in the current lack of a clear Value Proposition for becoming a licensed architect. For some there is a sense that the process is insurmountable, while others practice award winning architecture under the licenses of their firms with no real incentives to go through the process. In what ways is the current process changing? What is still not working and how do we fix it?  Come prepared to brainstorm new models of valuing licensed professional and equitable paradigms for achieving it. How can we as individuals, firms and the profession provide immediate as well as long term incentives clear to the unlicensed and emerging professionals?

Moderators
avatar for Ashley Hinton

Ashley Hinton

Architect, Bohlin Cywinski Jackson
Ashley leads by example as a part of a new generation of millennial young architects. As the youngest licensed Architect at Bohlin Cywinski Jackson, Ashley completed her IDP hours and the ARE Examinations 2 years and 3 months after earning her professional degree from Rice University. As part of Rice's Preceptor Program, Ashley spent a year working at Bohlin Cywinski Jackson. She also had several internships during her undergraduate years at... Read More →

Speakers
avatar for Martin Smith, AIA, NCARB, LEED Green Assoc.

Martin Smith, AIA, NCARB, LEED Green Assoc.

Assistant Director, Experience + Education, NCARB
Martin Smith’s position with NCARB supports and guides NCARB’s programs as they continue to evolve with the architecture profession. | | Smith has 10 years of architectural design and construction management experience. He has worked for architectural firms in New York City and New Canaan, CT. His projects varied from single and multi-family residential projects to commercial and university buildings, with an expertise in adaptive... Read More →
avatar for Anne Torney, AIA

Anne Torney, AIA

Partner, Mithun
Anne Torney is an architect who has made transit-oriented affordable housing, urban place-making and social equity the focus of her work for more than 20 years. She is a Board member at Mithun, and manager of the Mithun's San Francisco office. Prior to joining Mithun, Anne was Principal and Director of Housing at the multi-disciplinary San-Francisco-based architectural design firm Daniel Solomon Design Partners, where she has led... Read More →


Saturday October 18, 2014 1:00pm - 1:50pm
MCR

1:00pm

GD2. Collaborative Negotiation is your Power Tool!
Limited Capacity full

Would you like to become a more effective negotiator on behalf of yourself, your practice, and for the Architectural Profession-at-large?  Come and learn how to negotiate about money, how to negotiate with your clients, and how to negotiate with others on your project. There are many situations and types of negotiation — and ultimately it breaks down to communication styles and the choices we make when we engage in these situations. In this breakout session we will learn HOW to negotiate by learning the key differences between Competitive and Collaborative negotiation mindsets.

Learning Objective 1

Upon completion, participants will be able to differentiate between the 5 styles of Negotiation (Avoiding, Accomodating, Compromising, Collaborative, Competitive) and reflect upon their past Negotiation scenarios and determine which strategy is most appropriate for each situation.

Learning Objective 2

Upon completion, participants will be able to further evaluate their own strength and weaknesses in various Negotiation scenarios by using the TKI conflict model test. (Thomas Kilmann Conflict Model Instrument) and understand their default Negotiation style tendencies.

Learning Objective 3

Upon completion, participants will be able to assess the negotiation context, empathize with your opponent (understand their motivations, concerns, and point of view) and adapt the relevant negotiation strategy that is best suited for the situation by applying the skills learned.

Learning Objective 4

Upon completion, participants will be able to develop their negotiation skills by practicing in Live Role Play for various negotiation situations prior to real contexts (ie. Performance Reviews, Contract or Salary discussions) within a safe environment of peers, mentors, sponsors. (“Negotiation Club” similar to Toastmasters or Debate Club.)

Moderators
avatar for Amber Evans

Amber Evans

Senior Associate, GouldEvans
Amber is a senior associate at Gould Evans. As a project manager and designer, she has more than 13 years of experience working on a variety of award winning sustainable projects of various scale and type. Her project experience includes educational buildings, wineries, mixed use facilities, single family and multi-family residences. With a hands-on, attentive approach and eye for design she is a versatile participant in the intricate process... Read More →

Speakers
avatar for Rosa Sheng AIA, LEED AP BD+C

Rosa Sheng AIA, LEED AP BD+C

Founder, Equity by Design
Rosa joined Bohlin Cywinski Jackson in 1997 and became a founding member of the San Francisco office in 1999 while serving as Project Architect for Pixar Animation Studio's Headquarters in Emeryville. With 20 years experience, Rosa has led a variety of award winning and internationally acclaimed design projects, which range from the aesthetically minimal, highly technical development of the glass structures for Apple's original high profile... Read More →
avatar for Laurie Dreyer

Laurie Dreyer

Principal and Director of International Human Resources, Stantec
Laurie is currently a Principal and the Director of International HR for Stantec, a large firm of architecture, engineering, planning and environmental services. She started her career in Human Resources at Ratcliff Architects before moving to Gensler as the firm grew from 400 to 2000 and became a global operation. At Gensler she served as a Principal and VP of HR, overseeing the HR function including recruiting and learning programs, and... Read More →


Saturday October 18, 2014 1:00pm - 1:50pm
Lecture Hall 800 Chestnut Street

1:00pm

GD3. How to solve the Confidence Conundrum? Change your View, then Change the World.
Limited Capacity full

Our research shows that, even though women take on similar responsibilities, work similar hours, and are promoted to mid-level management positions at rates similar to men early in their careers, they are dramatically less likely to become principals or partners. If, as this data begins to suggest, confidence and ambition are greater predictors of success than experience, what can women do to increase their chances of promotion? In a profession that values design and creativity, why does it seem that women gravitate towards management roles? Can we support, mentor, and advocate for each other more effectively to achieve success in design leadership ?  How can we play this game of success on our own terms?  Do we try to get better at "playing by the rules" by cultivating our leadership skills OR changing the rules altogether by creating new paths to advancement? or Both?

Learning Objective 1

In the context of participatory brainstorming and discussion, participants will assemble an agreed upon definition of confidence, competence, and its component elements that is relevant to professional development. These definitions will form the basis of discussion for the current equity challenges in architecture firms.

Learning Objective 2

In response to the specific concerns identified by the group, participants will propose actionable outcomes on the firm and institutional level that will support the discussion and development of professional mentorship focused on confidence development and achievement recognition within the profession across genders.

Learning Objective 3

Drawing on personal experience and expert research, participants will identify and discuss current gender bias challenges related to confidence vs. competence in the architectural workplace and ideate strategies that will raise awareness and aid in changing perception. These strategies will be compiled in a toolkit and valuable resource for mentors, mentees, and firm leadership.

Learning Objective 4

Through interactive discussion, participants will, as a group, share and document relevant personal stories related to equity challenges and positive outcomes where confidence vs. competence is a factor in hiring, salary raises, performance reviews and career advancement. The group will compile an archive of shared experience within the profession of architecture that will provide inspiration and advice thru storytelling.


Moderators
avatar for Julia Mandell

Julia Mandell

Designer and Project Manager, Wilson Associates
Julia is a dynamic designer and planner with broad project experience in architecture, urban design, and landscape design. Currently designer and project manager at Wilson Associates, a design/build/development firm in Oakland, Julia’s current work focuses on innovative commercial and residential environments that serve as urban catalysts. Previously, Julia worked for four years with SWA Group on large-scale urban design and landscape projects... Read More →

Speakers
avatar for Dominique Price AIA, IIDA

Dominique Price AIA, IIDA

Design Director, Gensler
Dom specializes in architectural programming and modes of production, blending technical expertise with humanistic sensibility.  She developed her skills as a designer over many years working with innovative and internationally recognized firms.  Much of her early work focused on public projects that provided vital social amenities to underserved communities.  During this time she recognized a shift in the role that workplace... Read More →
avatar for Jennifer Devlin-Herbert FAIA, LEED AP BD+C

Jennifer Devlin-Herbert FAIA, LEED AP BD+C

Principal, EHDD
Jennifer is a leader in the development of collaborative design processes. Her key strength is an ability to effectively engage the community – the public at large, project stakeholders, the design team, and firm members – to build an understanding of the role of architecture in creating a sustainable future. Throughout her 20-year career, Jennifer has cultivated both high-performance teams and high-performance buildings in an... Read More →


Saturday October 18, 2014 1:00pm - 1:50pm
Room 18

2:00pm

Meaning and Influence Knowledge Session

In the Meaning and Influence Knowledge Session, we will explore the opportune juncture we have in the architectural profession; the moment to be an agent of positive change. With the potential of digital revolution and changing values and viewpoints, it is our chance to evaluate traditional models of practice with new ideas that promote and elevate the Value of Design; partnerships with clients, integrated delivery with multidisciplinary teams, recapturing talent with diverse skills and increased engagement in the workplace. Re-designing Architectural practice to be inspiring, stimulating and gratifying is the best way to increase job satisfaction, prevent additional loss of talent, and support generational renewal.


Moderators
avatar for Lilian Asperin Clyman AIA, LEED AP BD+C

Lilian Asperin Clyman AIA, LEED AP BD+C

Co-Chair, The Missing 32% Project
Lilian is a Practice Leader and licensed Architect interested in being part of a multi-disciplinary design environment that embodies a culture of collaboration, is connected to the community, takes risks and fosters talent. Her passion is to lead Process and build teams that achieve aspirational outcomes, while developing and maintaining synergistic relationships with leaders in the architectural and education community. On March 2013, Lilian... Read More →

Speakers
avatar for Emily Grandstaff-Rice AIA

Emily Grandstaff-Rice AIA

Associate, Cambridge Seven Associates, Inc.
Emily has shown exceptional leadership in her commitment to sustainable design and construction projects at C7A. She has recently been involved in a number of museum, aquarium, and academic projects. A graduate of Rensselaer Polytechnic Institute and Harvard University, Ms. Grandstaff-Rice was the recipient of the 2008 AIA Young Architects Award, and she is actively involved in the architecture industry at large, serving on several committees... Read More →
avatar for Amy Eliot AIA, LEED AP BD+C

Amy Eliot AIA, LEED AP BD+C

Principal, Dilworth Eliot
Amy enjoys working in an expansive set of markets and project types ranging from strategic planning to the most detailed interiors. She has substantial expertise working with institutional, public, and non-profit clients, enhanced by a diverse portfolio of work that includes cultural arts facilities, corporate interiors and multifamily residential work. She has provided leadership to a number of diverse academic and public works projects... Read More →
avatar for Karen Liu Staubach

Karen Liu Staubach

Real Estate Project Executive, Google
Karen joined Google as a Real Estate Project Executive last year, leading the design and construction of multiple real estate projects, including YouTube's new campus in San Bruno.  She has been in the building industry for the past 10 years, working both in architecture and real estate development.  Most recently she spent 2 years in Shanghai developing hotels in China for Hilton Worldwide.  Karen holds her B.S. in... Read More →


Saturday October 18, 2014 2:00pm - 2:45pm
Lecture Hall 800 Chestnut Street

3:00pm

MI 1. Entrepreneurship: Lessons Learned when Starting your Own Practice
Limited Capacity filling up

What are the most important steps to take when starting a small business? What are the common, business plan pitfalls for fledgling solo-practitioners or partnerships? When is it the right time to open your own firm? Should you consider a partner or incorporate? What are the most important steps to take when starting a small business? What are the common, business plan pitfalls for fledgling solo-practitioners or partnerships? Gain confidence in prioritizing your investments of time, money and resources when all are scarce.

Moderators
avatar for Maia Small

Maia Small

Urban Designer and Architect, San Francisco Planning Department
Maia is an Urban Designer and Architect (registered in RI) at the San Francisco Planning Department. She co-leads design review on current projects and provides design expertise in the development of building form, open space, and policy in future planning efforts. She co-leads the Department’s Urban Design Advisory Team, is part of City Design Group, and represents the city in the development of OCII Transbay Blocks 8 and 5.  | Maia... Read More →

Speakers
avatar for Mark R. LePage AIA

Mark R. LePage AIA

Founder, Entrepreneur Architect
Mark is Partner in Charge of Operations at the New York-based residential architecture firm, Fivecat Studio. He is also the founder of Entrepreneur Architect, an online resource inspiring small firm architects to build better businesses. Mark writes a weekly blog, hosts a monthly podcast and has recently introduced Entrepreneur Architect Academy, a private online community for architects seeking success in business, leadership and life. Learn... Read More →
avatar for Francis Pitts FAIA

Francis Pitts FAIA

Principal, Architecture+
Frank was born and spent an all too brief childhood near the Atlantic Ocean in New Bedford, Massachusetts. In what he hopes is mid-passage, he finds himself splitting his time between offices on the far-western coast of New England in Troy, New York and on the exotic island of Martha’s Vineyard. While his wife and daughters wonder how it is possible, given the obvious need to repaint the house and replace a few windows, he buys... Read More →


Saturday October 18, 2014 3:00pm - 3:50pm
Room 18

3:00pm

MI 2. Architecture and... (Expanding Influence by way of the Multidisciplinary Practice)
Limited Capacity full

Developing a diverse practice that straddles several related fields can be good idea from both a business and creative standpoint. How can a multidisciplinary practice broaden our creative thinking when times are good and help protect against a volatile building market when times are bad? What does the Architecture firm look like 20 years from now and what are potentially the evolution of services that we can provide that reinforces the Value of Design? What kinds of divergent/convergent work make sense for architecture firms to take on that will increase resiliency and relevance into the future?

Learning Objective 1

Upon completion, participants will be able to identify which skills within the architect’s toolkit is transferrable to other services beyond “Traditional Practice.”

Learning Objective 2

Upon completion, participants will be able to understand how to better position themselves individually within a multi-disciplinary firm, or which services they may consider pushing to expand within their firm.

Learning Objective 3

Upon completion, participants will be able to understand how to better position their firm to function as a multi-disciplinary firm, as well as how to better cultivate innovation, exploration and partnership opportunities with other firms.

Learning Objective 4

Upon completion, participants will be able to identify service areas outside of “traditional practice” that architecture practices are equipped to take-on.


Moderators
EL

Evelyn Lee AIA, LEED AP

MKThink, Senior Strategist, Practice of Architecture, Founder & Chief Curator
A licensed NCARB architect and LEED AP, Evelyn received her BArch w/honors from Drury University and her MArch from SCI-Arc. She also holds both a MPA and MBA in sustainable management from the Presidio Graduate School. | | Active in leadership at all levels of the AIA, Evelyn is a recipient of the National Institute’s Assoc of the Year Award (2005) as well as a Young Architect Award (2014). She has the distinct honor... Read More →

Speakers
avatar for Christina Cho Yoo PE, LEED AP BD+C

Christina Cho Yoo PE, LEED AP BD+C

Principal, Atelier Cho Thompson
is co-founder of Atelier Cho Thompson. She received a BS & MS in civil & structural engineering and construction management at Stanford University and received a masters in architecture at the Harvard Graduate School of Design. She was a structural engineer at the international engineering company Arup, where she was the Structural Sustainability Champion for the Americas and worked on projects such as the LEED-Double Platinum California... Read More →
avatar for Heidi Reinfeld

Heidi Reinfeld

Vice President, Creative, Sequence
Heidi Reinfeld is a Partner and Vice President of Creative for Sequence, a leading agency that focuses on connecting brands, product and people. Sequence is located in San Francisco and New York.  A classically trained designer, she couples a refined visual sensibility with a holistic understanding of large-scale interactive systems. She has rich experience both in-house, with Bank of America, and at agencies like Sapient and Studio... Read More →


Saturday October 18, 2014 3:00pm - 3:50pm
Lecture Hall 800 Chestnut Street

3:00pm

MI 3. Welcome Back! Recapturing the Missing 32%
Limited Capacity filling up

There is a stigma that taking a Leave of Absence is detrimental to career growth when in fact time away can be celebrated as an opportunity to gain strength and focus. Can we provide a path to re-entry for those who have left the profession due to family or medical needs, financial concerns, unfavorable job markets, or divergent career exploration? What are the precedents for returnships and on-ramping by corporate workplace that can be applied to Architecture? What are potential, radically fresh ways that we can design this transition process so it is mutually beneficial for firms and returning employee?


Learning Objective 1 Upon completion, participants will be able to clarify current priorities and work values by completing “Work Values” assessment questionnaire before the session and discussing in small groups.

Learning Objective 2 Upon completion, participants will be able to identify transferable skills gained during time away and re-frame narrative to highlight assets gained during time away vs. deficits accrued

Learning Objective 3 Upon completion, participants will be able to identify opportunities and challenges for  returning to the profession and assess the current skills that need to be developed to align with professional goals, and determine the tools/people that can help achieve those goals.

Learning Objective 4 Upon completion, participants will be able to propose a set of Best Practices for use by the AIA or individual firms to support and provide returnee access paths and programs for successful re-entry into the profession.

Moderators
avatar for Sharon Portnoy AIA

Sharon Portnoy AIA

Principal, Sharon Portnoy Design
Sharon Portnoy Design is a solo practice focusing on creating meaningful and beautiful residential environments for modern families. | | Specialties:Current residential specialty, with past experience in educational, institutional and retail architecture. Licensed in New York and California
avatar for Damon Leverett MFA, AIA, LEED AP

Damon Leverett MFA, AIA, LEED AP

Managing Director, Diversity & Emerging Professionals Engagement, AIA National
Damon serves as Managing Director of Diversity and Emerging Professionals Engagement for the American Institute of Architects national office in Washington DC. Damon’s responsibilities include the management of the emerging professionals team which focuses on the concerns of students, interns and recently licensed architects. The EP team works with the National Associates Committee, Young Architects Forum and the American Institute of... Read More →
avatar for Pauline Souza, AIA, LEED Fellow

Pauline Souza, AIA, LEED Fellow

Partner, WRNS Studio
Pauline’s practice is rooted in a deep respect for people — those with whom she’s working to build something healthy, inspirational, and functional, and those who will spend their days in the environments we craft. With three decades of experience, she has dedicated her career to the building and advocacy of high-quality sustainable environments that serve our communities, with a particular focus on education. The driving force behind her... Read More →
avatar for Elizabeth Chu Richter

Elizabeth Chu Richter

President, AIA National
Elizabeth Chu Richter, FAIA, of AIA Corpus Christi, was elected 2014 AIA First Vice President/2015 President at the AIA Convention in Denver. As Vice President and eventually President of the AIA, Richter will lead implementation and execution of the Repositioning the AIA effort. As the repositioning initiative progresses, her leadership will help bring the AIA into a more member-focused future, enlisting greater support and understanding from... Read More →

Speakers
avatar for Tamara Shroll, AIA, NCARB, LEED AP

Tamara Shroll, AIA, NCARB, LEED AP

Architect, RIM Architects
Experience in Architecture, Interiors, and Construction Administration, with a diverse portfolio of project types including academic/higher education, commercial, retail, tenant improvements, and residential, with budgets up to $50M, with recent experience navigating the entitlement process and the challenges of urban infill development. Tamara joined Gould Evans in 1998, in the Phoenix, AZ office and served as Vice President in 2008. As... Read More →
avatar for Lilian Asperin Clyman AIA, LEED AP BD+C

Lilian Asperin Clyman AIA, LEED AP BD+C

Co-Chair, The Missing 32% Project
Lilian is a Practice Leader and licensed Architect interested in being part of a multi-disciplinary design environment that embodies a culture of collaboration, is connected to the community, takes risks and fosters talent. Her passion is to lead Process and build teams that achieve aspirational outcomes, while developing and maintaining synergistic relationships with leaders in the architectural and education community. On March 2013, Lilian... Read More →
avatar for Je'Nen Chastain, Assoc. AIA, LEED GA

Je'Nen Chastain, Assoc. AIA, LEED GA

Marketing Professional, Perkins+Will
Je'Nen brings 7 years of diverse experience across the industry of architecture. She is a recognized leader within the community of the AIA, having served as the 53rd national president of the American Institute of Architecture Students in 2009/2010, and a national board member of the AIA in 2010. She has continued to work along side top industry leaders and emerging professionals from around the world, and is frequently an invited guest... Read More →


Saturday October 18, 2014 3:00pm - 3:50pm
MCR

4:00pm

Equity by Design: Closing Session
Highlights of Knowledge Panels and Break-Out sessions

Equity by Design and Leading the Life You Want
  • A Special Conversation with Stew Friedman and Rosa Sheng, AIA
AIA National 2015: What does Equity have to do with Impact?
  • Elizabeth Chu Richter, FAIA
Equity by Design: What's Next? A Call to Action
  • Rosa Sheng, AIA
 

Speakers
avatar for Rosa Sheng AIA, LEED AP BD+C

Rosa Sheng AIA, LEED AP BD+C

Founder, Equity by Design
Rosa joined Bohlin Cywinski Jackson in 1997 and became a founding member of the San Francisco office in 1999 while serving as Project Architect for Pixar Animation Studio's Headquarters in Emeryville. With 20 years experience, Rosa has led a variety of award winning and internationally acclaimed design projects, which range from the aesthetically minimal, highly technical development of the glass structures for Apple's original high profile... Read More →
avatar for Elizabeth Chu Richter

Elizabeth Chu Richter

President, AIA National
Elizabeth Chu Richter, FAIA, of AIA Corpus Christi, was elected 2014 AIA First Vice President/2015 President at the AIA Convention in Denver. As Vice President and eventually President of the AIA, Richter will lead implementation and execution of the Repositioning the AIA effort. As the repositioning initiative progresses, her leadership will help bring the AIA into a more member-focused future, enlisting greater support and understanding from... Read More →

Keynote Speaker
avatar for Stew Friedman

Stew Friedman

CEO and Founder, Total Leadership
Stew Friedman is the founder and CEO of our company, Total Leadership. He is an innovator in both the leadership development and work/life fields. A faculty member at the Wharton School since 1984, in 1991 he founded both the Wharton Leadership Programs and the Wharton Work/Life Integration Project. He created the Total Leadership program in the late ’90s while he was a senior executive at Ford Motor, where he was responsible for leadership... Read More →


Saturday October 18, 2014 4:00pm - 4:45pm
Lecture Hall 800 Chestnut Street